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~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Martínez-López, Francisco J."
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Belk, Russell W.
Foxall, Gordon R.
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Martínez-López, Francisco J.
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Sheth, Jagdish N.
45
Gröppel-Klein, Andrea
19
Bauer, Hans H.
17
Herrmann, Andreas
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Spiller, Achim
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Choi, Tsan-Ming
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Grunert, Klaus G.
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Wiedmann, Klaus-Peter
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Ahlert, Dieter
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Diehl, Sandra
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Kenning, Peter
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Bagozzi, Richard P.
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Bruhn, Manfred
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Hill, Ronald Paul
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Reisch, Lucia A.
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Scherhorn, Gerhard
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Schmitt, Bernd
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Holbrook, Morris B.
10
Schröder, Hendrik
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Stobart, Jon
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Terlutter, Ralf
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Arnould, Eric J.
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Enneking, Ulrich
9
Fournier, Susan
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Hansen, Ursula
9
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Kardes, Frank R.
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Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
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Legends in consumer behavior
12
Consumer behavior analysis : (a) rational approach to consumer choice
4
Journal of business research : JBR
4
Research in consumer behavior
4
Handbook of strategic e-business management
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Measuring and managing brands
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Routledge companions in business, management and accounting
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The Routledge companion to identity and consumption
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The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Brand management ; Vol. 2
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of fashion marketing and management
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Journal of retailing and consumer services
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Marketing and multicultural diversity
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Review of marketing research
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The SAGE handbook of marketing theory
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Analyzing the cultural diversity of consumers in the global marketplace
1
Beyond sustainability
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Brand management ; Vol. 3
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Brand management ; Vol. 4
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Challenges and trends in modern banking
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Critical marketing : issues in contemporary marketing
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Critical perspectives on business and management
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E-business : state of the art of ICT based challenges and solutions
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E-business issues, challenges and opportunities for SMEs : driving competitiveness
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Electronic retailing
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
European journal of marketing : EJM
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Handbook of Islamic marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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Handbook of research on consumerism in business and marketing : concepts and practices
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ECONIS (ZBW)
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21
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832558
Saved in:
22
Building customer-based
brand
equity : creating
brand
resonance requires carefully sequenced
brand
-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
23
Special issue: Impact of culture on marketing strategy
Laroche, Michel
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887508
Saved in:
24
Consumer culture theory
Belk, Russell W.
(
contributor
);
Sherry, John F.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003486380
Saved in:
25
Konsumentenreaktionen auf eine Sortimentsreduktion
Rudolph, Thomas
;
Kotouc, Alexander Johannes
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 169-192)
.
2007
Persistent link: https://www.econbiz.de/10003468094
Saved in:
26
Rethinking the critical imagination
Murray, Jeff R.
;
Ozanne, Julie L.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 46-55)
.
2006
Persistent link: https://www.econbiz.de/10003445793
Saved in:
27
Camcorder society: quality videography in consumer and marketing research
Kozinets, Robert V.
;
Belk, Russell W.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 335-344)
.
2006
Persistent link: https://www.econbiz.de/10003446305
Saved in:
28
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
Saved in:
29
The missing streetcar named desire
Belk, Russell W.
;
Ger, Güliz
;
Askegaard, Søren
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 98-119)
.
2005
Persistent link: https://www.econbiz.de/10003932976
Saved in:
30
An integrative framework on the psychological variables explaining the consumers' use of e-commerce-based recommendation systems
Martínez-López, Francisco J.
;
Gázquez-Abad, Juan Carlos
- In:
E-business issues, challenges and opportunities for …
,
(pp. 350-364)
.
2011
Persistent link: https://www.econbiz.de/10008746803
Saved in:
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