//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Tomczak, Torsten"
~person:"Wilde, Klaus D."
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference paper"
~type_genre:"Lehrbuch"
~type_genre:"Reprint"
~type_genre:"Sammelwerk"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 19 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
56
Verbraucherverhalten
13
Russell W. Belk
10
Theorie
9
Theory
9
Beziehungsmarketing
7
Brand
7
Brand management
7
Markenartikel
7
Markenführung
7
Marketing management
7
Marketingmanagement
7
Relationship marketing
7
Marketing theory
6
Marketingtheorie
6
Welt
6
World
6
Deutschland
5
Germany
5
Market research
5
Marketing
5
Erfolgsfaktor
4
Kundenmanagement
4
Luxury goods
4
Luxusgüter
4
Qualitative Methode
4
Qualitative method
4
Success factor
4
Advertising effects
3
Brand image
3
Cultural identity
3
Environmental consciousness
3
Frauen
3
Globalisierung
3
International marketing
3
Internationales Marketing
3
Kaufverhalten
3
Kulturelle Identität
3
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Book / Working Paper
43
Article
15
Type of publication (narrower categories)
All
Aufsatzsammlung
Conference paper
Lehrbuch
Reprint
Sammelwerk
Textbook
Article in journal
327
Aufsatz in Zeitschrift
327
Aufsatz im Buch
52
Book section
52
Collection of articles of several authors
37
Collection of articles written by one author
12
Sammlung
12
Graue Literatur
6
Non-commercial literature
6
Hochschulschrift
5
Arbeitspapier
4
Handbook
4
Handbuch
4
Thesis
4
Working Paper
4
Einführung
3
Konferenzschrift
3
Mehrbändiges Werk
3
Multi-volume publication
3
Konferenzbeitrag
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
more ...
less ...
Language
All
English
49
German
9
Author
All
Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Tomczak, Torsten
Wilde, Klaus D.
Sheth, Jagdish N.
44
Solomon, Michael R.
19
Askegaard, Søren
12
Jacoby, Jacob
9
Kroeber-Riel, Werner
9
Bamossy, Gary J.
8
Herrmann, Andreas
8
Holbrook, Morris B.
8
Keller, Kevin Lane
8
Kenning, Peter
8
Schiffman, Leon G.
8
Schneider, Willy
8
Stobart, Jon
8
Trommsdorff, Volker
8
Bettman, James R.
7
Foscht, Thomas
7
Gröppel-Klein, Andrea
7
Hawkins, Del I.
7
Pepels, Werner
7
Piacentini, Maria
7
Reisch, Lucia A.
7
Bala, Christian
6
Baumgarth, Carsten
6
Hill, Ronald Paul
6
Kanuk, Leslie Lazar
6
Martínez-López, Francisco J.
6
Mooij, Marieke K. de
6
Muthu, Subramanian Senthilkannan
6
Schmitt, Bernd
6
Schuldzinski, Wolfgang
6
Spiller, Achim
6
Swoboda, Bernhard
6
Weinberg, Peter
6
Bauer, Hans H.
5
Bänsch, Axel
5
Felser, Georg
5
Fischer, Eileen
5
more ...
less ...
Institution
All
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Published in...
All
Legends in consumer behavior
12
Journal of business research : JBR
4
Research in consumer behavior
4
Grundwissen der Ökonomik / Betriebswirtschaftslehre
3
Routledge companions in business, management and accounting
3
The impact of theory on representations of the consumer and the marketing organisation
3
Cross-cultural and critical perspectives on brands
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of fashion marketing and management
2
Review of marketing research
2
SpringerLink / Bücher
2
Brand management ; Vol. 4
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
European journal of marketing : EJM
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : innovations in planning and applied research
1
Routledge frontiers in the development of international business, management and marketing
1
Theoretical and empirical perspectives in critical marketing studies
1
UTB
1
UTB / Betriebswirtschaftslehre
1
UTB für Wissenschaft
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
58
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
2
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
3
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
4
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
5
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
6
Consumer behaviour in theory and in practice
Foxall, Gordon R.
(
contributor
)
- In:
European journal of marketing : EJM
20
(
1986
)
3
Persistent link: https://www.econbiz.de/10001071372
Saved in:
7
Consumption in marketizing economies
Shultz, Clifford J.
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10001186096
Saved in:
8
Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R.
-
2016
Persistent link: https://www.econbiz.de/10011522666
Saved in:
9
Consumer culture theory
Özçaglar-Toulouse, Nil
(
ed.
);
Rinallo, Russell
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011586593
Saved in:
10
The Routledge companion to consumer behavior analysis
Foxall, Gordon R.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011341154
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->