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~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Konsumentenverhalten
Marktforschung
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Consumer behaviour
58
Brand management
7
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7
Marketing theory
7
Marketingtheorie
7
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Brand image
6
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Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Gröppel-Klein, Andrea
18
Bauer, Hans H.
17
Weinberg, Peter
14
Herrmann, Andreas
13
Grunert, Klaus G.
12
Henninger, Claudia E.
12
Spiller, Achim
12
Wiedmann, Klaus-Peter
12
Choi, Tsan-Ming
11
Diehl, Sandra
11
Kenning, Peter
11
Scherhorn, Gerhard
11
Bagozzi, Richard P.
10
Terlutter, Ralf
10
Bruhn, Manfred
9
Diller, Hermann
9
Enneking, Ulrich
9
Fournier, Susan
9
Hill, Ronald Paul
9
Maclaran, Pauline
9
Mohd Suki, Norazah
9
Reisch, Lucia A.
9
Rudolph, Thomas
9
Schmitt, Bernd
9
Schröder, Hendrik
9
Arnould, Eric J.
8
Hennigs, Nadine
8
Keller, Kevin Lane
8
Kirchgeorg, Manfred
8
Schrader, Ulf
8
Stobart, Jon
8
Yoon, Carolyn
8
Ahlert, Dieter
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Hansen, Ursula
7
Hildebrandt, Lutz
7
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Consumer behavior analysis : (a) rational approach to consumer choice
4
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
International journal of advertising : the quarterly review of marketing communications
2
Marketing and multicultural diversity
2
The SAGE handbook of marketing theory
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of Islamic marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on international advertising
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
Les outils de l'économiste à l'épreuve ; 1
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marketing management : a cultural perspective
1
Research in consumer behavior
1
Routledge frontiers in the development of international business, management and marketing
1
Sustainable consumption, ecology and fair trade
1
The Cambridge handbook of psychology and economic behaviour
1
The Routledge companion to contemporary brand management
1
The Routledge companion to creativity
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Theoretical and empirical perspectives in critical marketing studies
1
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ECONIS (ZBW)
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51
Invitation to consumer behavior analysis
Foxall, Gordon R.
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 13-30)
.
2013
Persistent link: https://www.econbiz.de/10009740040
Saved in:
52
Consumer
brand
choice : money allocation as a function of
brand
reinforcing attributes
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
Wells, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 113-127)
.
2013
Persistent link: https://www.econbiz.de/10009740400
Saved in:
53
The style involvement model of consumer innovation
Foxall, Gordon R.
;
James, Victoria
- In:
The Routledge companion to creativity
,
(pp. 71-87)
.
2009
Persistent link: https://www.econbiz.de/10003782566
Saved in:
54
Consumer culture theory
Özçaglar-Toulouse, Nil
(
ed.
);
Rinallo, Russell
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011586593
Saved in:
55
Consumers in an age of autonomous and semiautonomous machines
Belk, Russell W.
- In:
Contemporary consumer culture theory
,
(pp. 5-32)
.
2017
Persistent link: https://www.econbiz.de/10011664609
Saved in:
56
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Country of origin effect : looking back and moving forward
,
(pp. 128-148)
.
2019
Persistent link: https://www.econbiz.de/10012008503
Saved in:
57
Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R.
-
2016
Persistent link: https://www.econbiz.de/10011522666
Saved in:
58
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
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