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Modes seductiveness : reconciling modesty and vanity by reverse assimilation and double resistance
Sobh, Rana; Belk, Russell W.; Gressel, Justin - In: Journal of consumer behaviour : an international … 11 (2012) 5, pp. 357-367
Persistent link: https://www.econbiz.de/10009668438
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The analogue diaries of postdigital consumption
Humayun, Mariam; Belk, Russell W. - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 7/8, pp. 633-659
Persistent link: https://www.econbiz.de/10012249613
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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The modeling-empiricism gap : lessons from the qualitative-quantitative gap in consumer research
Belk, Russell W. - In: The journal of supply chain management : a global … 45 (2009) 1, pp. 35-37
Persistent link: https://www.econbiz.de/10003854912
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Why don't consumers consume ethically?
Eckhardt, Giana M.; Belk, Russell W.; Devinney, Timothy … - In: Journal of consumer behaviour : an international … 9 (2010) 6, pp. 426-436
Persistent link: https://www.econbiz.de/10008806512
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Glocal understandings : female readers' perceptions of the new woman in Chinese advertising
Hung, Kineta H.; Li, Stella Yiyan; Belk, Russell W. - In: Journal of international business studies : JIBS ; an … 38 (2007) 6, pp. 1034-1051
Persistent link: https://www.econbiz.de/10003560628
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Mall shopping motives and activities : a multimethod approach
Farrag, Dalia A.; El Sayed, Ismail M.; Belk, Russell W. - In: Journal of international consumer marketing 22 (2010) 2, pp. 95-115
Persistent link: https://www.econbiz.de/10003986191
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Sharing
Belk, Russell W. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 715-734
Persistent link: https://www.econbiz.de/10003945087
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Marketplace tensions in extraordinary experiences
Tumbat, Gülnur; Belk, Russell W. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 1, pp. 42-61
Persistent link: https://www.econbiz.de/10009160949
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Consuming cool : behind the unemotional mask
Belk, Russell W.; Tian, Kelly; Paavola, Heli - 2010
Persistent link: https://www.econbiz.de/10009424390