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Social change and gendered gift-giving rituals : a historical analysis of Valentine’s Day in Japan
Minowa, Yuko; Khomenko, Olga; Belk, Russell W. - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 44-56
Persistent link: https://www.econbiz.de/10008935198
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Consumer ethics across cultures
Belk, Russell W. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10003747514
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How does a product gain the status of a necessity? : an analysis of necessitation narratives
Braun, Jakob; Zolfagharian, Mohammadali; Belk, Russell W. - In: Psychology & marketing 33 (2016) 3, pp. 209-222
Persistent link: https://www.econbiz.de/10011448941
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Mutuality : critique and substitute for Belk's "sharing"
Arnould, Eric J.; Rose, Alexander S. - In: Marketing theory 16 (2016) 1, pp. 75-99
Persistent link: https://www.econbiz.de/10011494986
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Weaving a web : subaltern consumers, rising consumer culture, and television
Varman, Rohit; Belk, Russell W. - In: Marketing theory 8 (2008) 3, pp. 227-252
Persistent link: https://www.econbiz.de/10003750740
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The sacred and the profane in consumer behavior : theodicy on the odyssey
Belk, Russell W. - In: Journal of consumer research : JCR ; an … 16 (1989) 1, pp. 1-38
Persistent link: https://www.econbiz.de/10001098514
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Consumption patterns of the new elite in Zimbabwe
Belk, Russell W. (contributor) - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001648665
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Cross-cultural differences in materialism
Ger, Güliz - In: Journal of economic psychology : research in economic … 17 (1996) 1, pp. 55-77
Persistent link: https://www.econbiz.de/10001204999
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1984 AMA educators' proceedings
Belk, Russell W. (contributor) - American Marketing Association - 1984
Persistent link: https://www.econbiz.de/10001548951
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I'd like to buy the world a coke : consumptionscapes of the "less affluent world"
Ger, Güliz - In: Journal of consumer policy : consumer issues in law, … 19 (1996) 3, pp. 271-304
Persistent link: https://www.econbiz.de/10001214761