Showing 1 - 10 of 16
Persistent link: https://www.econbiz.de/10011407865
Persistent link: https://www.econbiz.de/10014549843
Persistent link: https://www.econbiz.de/10003446305
Persistent link: https://www.econbiz.de/10003611234
Persistent link: https://www.econbiz.de/10009489718
Persistent link: https://www.econbiz.de/10011431957
Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a...
Persistent link: https://www.econbiz.de/10009754227
Persistent link: https://www.econbiz.de/10010204006
Persistent link: https://www.econbiz.de/10010126293
Persistent link: https://www.econbiz.de/10010414277