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Qualitative research in marketing
Bellenger, Danny N.; Bernhardt, Kenneth L.; … - 1976
Persistent link: https://www.econbiz.de/10000050288
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The impact of medium specific investment and trust on the use of the internet for information search
Osmonbekov, Talai; Donthu, Naveen; Bellenger, Danny N. - In: International journal of electronic marketing and … 1 (2006/07) 4, pp. 289-302
Persistent link: https://www.econbiz.de/10003543546
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What factors influence buying center brand sensitivity?
Brown, Brian P.; Zablah, Alex R.; Bellenger, Danny N.; … - In: Industrial marketing management : the international … 41 (2012) 3, pp. 508-520
Persistent link: https://www.econbiz.de/10009546594
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What factors influence buying center brand sensitivity?
Brown, Brian P.; Zablah, Alex R.; Bellenger, Danny N.; … - In: Industrial marketing management : the international … 41 (2012) 3, pp. 508-521
Persistent link: https://www.econbiz.de/10009960306
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The impact of medium specific investment and trust on the use of the internet for information search
Osmonbekov, Talai; Donthu, Naveen; Bellenger, Danny N. - In: International journal of electronic marketing and … 1 (2006/07) 4, pp. 289-302
Persistent link: https://www.econbiz.de/10009878488