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The effect of personal relationship and consultative task behaviors on buyer perceptions of salesperson trust, expertise, and loyalty
Newell, Stephen J.; Belonax, Joseph J.; McCardle, Michael W. - In: Journal of marketing theory and practice 19 (2011) 3, pp. 307-316
Persistent link: https://www.econbiz.de/10009243283
Cover Image
The effect of personal relationship and consultative task behaviors on buyer perceptions of salesperson trust, expertise, and loyalty
Newell, Stephen J.; Belonax, Joseph J.; McCardle, Michael W. - In: Journal of marketing theory and practice 19 (2011) 3, pp. 307-316
Persistent link: https://www.econbiz.de/10009884981