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Uncovering the message from the mess of big data

Bendle, Neil T.; Wang, Xin - In: Business horizons 59 (2016) 1, pp. 115-124

Persistent link: https://www.econbiz.de/10011422876

Audio mining : the role of vocal tone in persuasion

Wang, Xin; Lu, Shijie; Li, Xi; Khamitov, Mansur; … - In: Journal of consumer research : JCR ; an … 48 (2021) 2, pp. 189-211

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The role of machine learning analytics and metrics in retailing research

Wang, Xin; Ryoo, Jun Hyun; Bendle, Neil T.; Kopalle, … - In: Journal of retailing 97 (2021) 4, pp. 658-675

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Marketing accounts

Bendle, Neil T.; Wang, Xin - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 604-621

Persistent link: https://www.econbiz.de/10011758015

Does piracy create online word of mouth? : an empirical analysis in the movie industry

Lu, Shijie; Wang, Xin; Bendle, Neil T. - In: Management science : journal of the Institute for … 66 (2020) 5, pp. 2140-2162

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The Customer Asset : Understanding and Managing its Value

Bendle, Neil T.; Wang, Xin - 2023

1. Introduction: What is the Value of Your Customers? -- 2.The VARIED Tasks of the Customer Asset -- 3.The Customer Asset Approach -- 4. Who Is The Customer Assets Approach For? -- 5. Applying the Customer Asset -- 6.Communication about the Customer Asset -- 7.Conclusion -- 8. References.

Persistent link: https://www.econbiz.de/10014442245

Beyond text : marketing strategy in a world turned upside down

Wang, Xin; Bendle, Neil T. - In: Journal of the Academy of Marketing Science 52 (2024) 4, pp. 939-954

Persistent link: https://www.econbiz.de/10015048039