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~person:"Benet-Martínez, Verónica"
~person:"Benkenstein, Martin"
~person:"Farr, Andy"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Bibliography included"
~type_genre:"Reprint"
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Konsumentenverhalten
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Consumer behaviour
11
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Benet-Martínez, Verónica
Benkenstein, Martin
Farr, Andy
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Kroeber-Riel, Werner
8
Keller, Kevin Lane
7
Gröppel-Klein, Andrea
6
Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Weinberg, Peter
4
Bernheim, Bert Douglas
3
Bänsch, Axel
3
Diller, Hermann
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
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Foxall, Gordon R.
3
Holbrook, Morris B.
3
Malhotra, Naresh K.
3
O'Shaughnessy, John
3
Ozanne, Julie L.
3
Rangel, Antonio
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Balderjahn, Ingo
2
Batra, Rajeev
2
Belk, Russell W.
2
Bhattacharya, C. B.
2
Blundell, Richard W.
2
Brown, Tom
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Böcker, Franz
2
Conrady, Roland
2
Dichtl, Erwin
2
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Universität Rostock / Institut für Marketing & Innovationsmanagement
1
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Cross-cultural and critical perspectives on brands
3
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2
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Brand management ; Vol. 4
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
1
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ECONIS (ZBW)
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1
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
2
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
3
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
4
Understanding, measuring, and using
brand
equity
Dyson, Paul
;
Farr, Andy
;
Hollis, Nigel S.
-
2009
Persistent link: https://www.econbiz.de/10003784813
Saved in:
5
Baugleiche Produkte aus Konsumentensicht : Auswirkungen auf die Dachmarken
Smoczok, Michael
-
1999
Persistent link: https://www.econbiz.de/10001352263
Saved in:
6
Stated choice methods : analysis and application
Louviere, Jordan J.
;
Hensher, David A.
;
Swait, Joffre D.
-
2000
-
1. publ.
Persistent link: https://www.econbiz.de/10001484120
Saved in:
7
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
8
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
9
Berands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003924145
Saved in:
10
Does your
brand
have the energy to compete?
Farr, Andy
-
2009
Persistent link: https://www.econbiz.de/10003784815
Saved in:
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