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~person:"Benet-Martínez, Verónica"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~subject:"Luxusgüter"
~subject:"Mode"
~type_genre:"Reprint"
~type_genre:"Working Paper"
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Konsumentenverhalten
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Consumer behaviour
6
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Benet-Martínez, Verónica
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Janssen, Maarten C. W.
38
Cherchye, Laurens
37
Rock, Bram de
36
Bauer, Hans H.
30
Moraga-González, José Luis
28
Sutter, Matthias
27
Vermeulen, Frederic
27
Stavins, Joanna
25
Franses, Philip Hans
23
Blundell, Richard W.
21
Kerschbamer, Rudolf
21
Schuh, Scott
21
Chandon, Pierre
20
Falk, Armin
20
Nevo, Aviv
19
Shy, Oz
19
Vandenbussche, Hylke
19
Wildenbeest, Matthijs R.
19
Inderst, Roman
18
Zhou, Jidong
18
Dräger, Lena
17
Griffith, Rachel
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Seiler, Stephan
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Jappelli, Tullio
16
Karle, Heiko
16
Lunn, Pete
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Peitz, Martin
16
Pistaferri, Luigi
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Wertenbroch, Klaus
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Agarwal, Sumit
15
Anderson, Simon P.
15
Armstrong, Mark
15
Courty, Pascal
15
Hackl, Franz
15
Helm, Roland
15
Jonker, Nicole
15
McFadden, Daniel
15
Shelegia, Sandro
15
Spiller, Achim
15
Winter, Joachim
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Cross-cultural and critical perspectives on brands
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Brand management ; Vol. 2
1
Brand management ; Vol. 4
1
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ECONIS (ZBW)
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1
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
2
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
3
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
4
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
5
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
6
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
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