//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Benkenstein, Martin"
~person:"Farr, Andy"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~person:"Warde, Alan"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Bibliography included"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
14
Verbraucher
6
Consumer policy
5
Consumer society
5
Consumers
5
Consumption theory
5
Konsumgesellschaft
5
Konsumtheorie
5
Private consumption
5
Privater Konsum
5
Verbraucherpolitik
5
Brand management
3
Markenführung
3
Theorie
3
Theory
3
Brand
2
Brand image
2
Comparison
2
Deutschland
2
Economic culture
2
Economics of information
2
Germany
2
Informationsökonomik
2
Kraftfahrzeugindustrie
2
Markenartikel
2
Markenimage
2
Vergleich
2
Welt
2
Wirtschaftskultur
2
World
2
Arbeitsteilung
1
Automotive industry
1
Automotive market
1
Baugleichheit
1
Beeinflussung
1
China
1
Competitive strategy
1
Cultural identity
1
Decision
1
more ...
less ...
Type of publication
All
Book / Working Paper
8
Article
6
Type of publication (narrower categories)
All
Bibliography included
Reprint
Article in journal
253
Aufsatz in Zeitschrift
253
Aufsatz im Buch
24
Book section
24
Collection of articles of several authors
12
Sammelwerk
12
Hochschulschrift
4
Thesis
4
Bibliografie enthalten
3
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
2
Conference paper
2
Konferenzbeitrag
2
Working Paper
2
Forschungsbericht
1
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
12
German
2
Author
All
Benkenstein, Martin
Farr, Andy
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Warde, Alan
Kroeber-Riel, Werner
8
Keller, Kevin Lane
7
Gröppel-Klein, Andrea
6
Aaker, Jennifer
4
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Weinberg, Peter
4
Bernheim, Bert Douglas
3
Bänsch, Axel
3
Diller, Hermann
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Foxall, Gordon R.
3
Holbrook, Morris B.
3
Malhotra, Naresh K.
3
O'Shaughnessy, John
3
Ozanne, Julie L.
3
Rangel, Antonio
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Balderjahn, Ingo
2
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Blundell, Richard W.
2
Brown, Tom
2
Böcker, Franz
2
Conrady, Roland
2
Dichtl, Erwin
2
Dieckmann, Randolf
2
Felser, Georg
2
more ...
less ...
Institution
All
Russell Sage Foundation
1
Universität Rostock / Institut für Marketing & Innovationsmanagement
1
Published in...
All
SAGE benchmarks in culture and society
5
Cross-cultural and critical perspectives on brands
2
Measuring and managing brands
2
Brand management ; Vol. 1
1
Brand management ; Vol. 4
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
1
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding, measuring, and using
brand
equity
Dyson, Paul
;
Farr, Andy
;
Hollis, Nigel S.
-
2009
Persistent link: https://www.econbiz.de/10003784813
Saved in:
2
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
3
Does your
brand
have the energy to compete?
Farr, Andy
-
2009
Persistent link: https://www.econbiz.de/10003784815
Saved in:
4
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
5
Appreciation
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649244
Saved in:
6
Appropriation
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649247
Saved in:
7
Acquisition
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649254
Saved in:
8
Theoretical and historical approaches
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649259
Saved in:
9
Consumption
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649634
Saved in:
10
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->