//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Benkenstein, Martin"
~person:"Hansen, Ursula"
~person:"Hewer, Paul"
~person:"Jacoby, Jacob"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~source:"econis"
~subject:"Economics of information"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Bibliography included"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 17 applied filters
Year of publication
From:
To:
Subject
All
Economics of information
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
32
Theorie
13
Theory
13
Brand
5
Deutschland
5
Germany
5
Markenartikel
5
Brand management
4
Markenführung
4
Welt
4
World
4
Kaufentscheidung
3
Luxury goods
3
Luxusgüter
3
Marketing
3
Advertising effects
2
Brand image
2
Comparison
2
Cultural identity
2
Economic culture
2
Fashion
2
Gesellschaft
2
Informationsökonomik
2
International marketing
2
Internationales Marketing
2
Internet
2
Kraftfahrzeugindustrie
2
Kulturelle Identität
2
Markenimage
2
Markenrecht
2
Marketing management
2
Marketingmanagement
2
Perception
2
Purchase decision
2
Society
2
Trademark law
2
Verbraucher
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
27
Article
7
Type of publication (narrower categories)
All
Bibliography included
Collection of articles of several authors
Reprint
Article in journal
264
Aufsatz in Zeitschrift
264
Aufsatz im Buch
28
Book section
28
Sammelwerk
26
Collection of articles written by one author
9
Sammlung
9
Graue Literatur
5
Non-commercial literature
5
Bibliografie enthalten
4
Hochschulschrift
4
Thesis
4
Arbeitspapier
2
Aufsatzsammlung
2
Conference paper
2
Conference proceedings
2
Konferenzbeitrag
2
Konferenzschrift
2
Working Paper
2
Anthologie
1
CD-ROM, DVD
1
Forschungsbericht
1
more ...
less ...
Language
All
English
27
German
7
Author
All
Benkenstein, Martin
Hansen, Ursula
Hewer, Paul
Jacoby, Jacob
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Sheth, Jagdish N.
42
Belk, Russell W.
22
Holbrook, Morris B.
9
Keller, Kevin Lane
8
Kroeber-Riel, Werner
8
Bettman, James R.
7
Gröppel-Klein, Andrea
6
Herrmann, Andreas
6
Hill, Ronald Paul
6
Schmitt, Bernd
6
Bauer, Hans H.
5
Fitchett, James
5
Foxall, Gordon R.
5
Muthu, Subramanian Senthilkannan
5
Piacentini, Maria
5
Reisch, Lucia A.
5
Warde, Alan
5
Aaker, Jennifer
4
Bala, Christian
4
Diller, Hermann
4
Elliott, Richard
4
Herr, Paul M.
4
Hippner, Hajo
4
Kardes, Frank R.
4
Kassarjian, Harold H.
4
Kaufmann, Hans Rüdiger
4
Malhotra, Naresh K.
4
Martínez-López, Francisco J.
4
Mick, David Glen
4
Park, C. Whan
4
Schuldzinski, Wolfgang
4
Sherry, John F.
4
Spiller, Achim
4
Tadajewski, Mark
4
Thompson, Craig J.
4
Thøgersen, John
4
more ...
less ...
Institution
All
Gottfried Wilhelm Leibniz Universität Hannover
1
Marketing-Kontaktseminar <2, 1984, Hannover>
1
Stiftung Verbraucherinstitut
1
Universität Hannover / Abteilung Markt und Konsum
1
Universität Rostock / Institut für Marketing & Innovationsmanagement
1
Published in...
All
Legends in consumer behavior
9
SAGE library in marketing
5
Journal of business research : JBR
4
Cross-cultural and critical perspectives on brands
2
Journal of fashion marketing and management
2
Brand management ; Vol. 1
1
Brand management ; Vol. 4
1
Campus Forschung
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Schwerpunktreihe Marketing und Verbraucherarbeit
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
34
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
2
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
3
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
4
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
5
Verbraucher- und umweltorientiertes Marketing : Spurensuche einer dialogischen Marketingethik
Hansen, Ursula
(
ed.
)
-
1995
Persistent link: https://www.econbiz.de/10000548007
Saved in:
6
Marketing & Konsum : Theorie und Praxis von der Industrialisierung bis ins 21. Jahrhundert
Hansen, Ursula
;
Bode, Matthias
-
1999
Persistent link: https://www.econbiz.de/10000677514
Saved in:
7
Baugleiche Produkte aus Konsumentensicht : Auswirkungen auf die Dachmarken
Smoczok, Michael
-
1999
Persistent link: https://www.econbiz.de/10001352263
Saved in:
8
Konsumentenzufriedenheit und unternehmerische Beschwerdepolitik : Vorträge u. Materialien zum Marketing-Kontaktseminar, 7. u. 8. Juni, Hannover ...
Hansen, Ursula
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10000734203
Saved in:
9
Legends in consumer behavior: Jacob Jacoby
Jacoby, Jacob
-
2015
Persistent link: https://www.econbiz.de/10011413983
Saved in:
10
New directions in consumer research
Hewer, Paul
(
ed.
);
Hamilton, Kathy
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011378926
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->