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~person:"Benkenstein, Martin"
~person:"Hansen, Ursula"
~person:"Hewer, Paul"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Sheth, Jagdish N."
~person:"Swait, Joffre"
~source:"econis"
~subject:"Economics of information"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Bibliography included"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
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Subject
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Economics of information
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
65
Theorie
23
Theory
23
Russell W. Belk
10
Marketing
8
Welt
6
World
6
Brand
5
Deutschland
5
Germany
5
Markenartikel
5
Brand management
4
Decision
4
Entscheidung
4
Kaufentscheidung
4
Luxury goods
4
Luxusgüter
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
International marketing
3
Internationales Marketing
3
Perception
3
Purchase decision
3
Scientific method
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Wahrnehmung
3
Wissenschaftliche Methode
3
Advertising effects
2
Bibliometrics
2
Bibliometrie
2
Brand image
2
Business ethics
2
Comparison
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Cultural identity
2
Economic culture
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Economic history
2
Fashion
2
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Undetermined
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Book / Working Paper
60
Article
7
Type of publication (narrower categories)
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Bibliography included
Collection of articles of several authors
Reprint
Article in journal
276
Aufsatz in Zeitschrift
276
Sammelwerk
57
Collection of articles written by one author
49
Sammlung
49
Aufsatz im Buch
29
Book section
29
Graue Literatur
5
Non-commercial literature
5
Aufsatzsammlung
4
Bibliografie enthalten
4
Hochschulschrift
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Thesis
4
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Conference paper
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2
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1
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1
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1
Forschungsbericht
1
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1
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1
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Language
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English
60
German
7
Author
All
Benkenstein, Martin
Hansen, Ursula
Hewer, Paul
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Sheth, Jagdish N.
Swait, Joffre
Belk, Russell W.
22
Holbrook, Morris B.
9
Jacoby, Jacob
9
Keller, Kevin Lane
8
Kroeber-Riel, Werner
8
Bettman, James R.
7
Gröppel-Klein, Andrea
6
Herrmann, Andreas
6
Hill, Ronald Paul
6
Schmitt, Bernd
6
Bauer, Hans H.
5
Fitchett, James
5
Foxall, Gordon R.
5
Muthu, Subramanian Senthilkannan
5
Piacentini, Maria
5
Reisch, Lucia A.
5
Warde, Alan
5
Aaker, Jennifer
4
Bala, Christian
4
Diller, Hermann
4
Elliott, Richard
4
Herr, Paul M.
4
Hippner, Hajo
4
Kardes, Frank R.
4
Kassarjian, Harold H.
4
Kaufmann, Hans Rüdiger
4
Malhotra, Naresh K.
4
Martínez-López, Francisco J.
4
Mick, David Glen
4
Park, C. Whan
4
Schuldzinski, Wolfgang
4
Sherry, John F.
4
Spiller, Achim
4
Tadajewski, Mark
4
Thompson, Craig J.
4
Thøgersen, John
4
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Institution
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Gottfried Wilhelm Leibniz Universität Hannover
1
Marketing-Kontaktseminar <2, 1984, Hannover>
1
Stiftung Verbraucherinstitut
1
Universität Hannover / Abteilung Markt und Konsum
1
Universität Rostock / Institut für Marketing & Innovationsmanagement
1
Published in...
All
Legends in consumer behavior
32
Legends in marketing
10
SAGE library in marketing
5
Journal of business research : JBR
4
Cross-cultural and critical perspectives on brands
2
Journal of fashion marketing and management
2
Brand management ; Vol. 1
1
Brand management ; Vol. 4
1
Campus Forschung
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Schwerpunktreihe Marketing und Verbraucherarbeit
1
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ECONIS (ZBW)
Showing
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1
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
2
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
3
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
4
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
5
Verbraucher- und umweltorientiertes Marketing : Spurensuche einer dialogischen Marketingethik
Hansen, Ursula
(
ed.
)
-
1995
Persistent link: https://www.econbiz.de/10000548007
Saved in:
6
Marketing & Konsum : Theorie und Praxis von der Industrialisierung bis ins 21. Jahrhundert
Hansen, Ursula
;
Bode, Matthias
-
1999
Persistent link: https://www.econbiz.de/10000677514
Saved in:
7
Baugleiche Produkte aus Konsumentensicht : Auswirkungen auf die Dachmarken
Smoczok, Michael
-
1999
Persistent link: https://www.econbiz.de/10001352263
Saved in:
8
Konsumentenzufriedenheit und unternehmerische Beschwerdepolitik : Vorträge u. Materialien zum Marketing-Kontaktseminar, 7. u. 8. Juni, Hannover ...
Hansen, Ursula
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10000734203
Saved in:
9
Legends in consumer behavior: James R. Bettman
Bettman, James R.
-
2016
Persistent link: https://www.econbiz.de/10011413962
Saved in:
10
Legends in consumer behavior: Jacob Jacoby
Jacoby, Jacob
-
2015
Persistent link: https://www.econbiz.de/10011413983
Saved in:
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