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~person:"Benkenstein, Martin"
~person:"Hansen, Ursula"
~person:"Hewer, Paul"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Swait, Joffre"
~source:"econis"
~subject:"Economics of information"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Bibliography included"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
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Economics of information
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
22
Deutschland
5
Germany
5
Theorie
5
Theory
5
Welt
4
World
4
Brand
3
Markenartikel
3
Marketing
3
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2
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Marketingmanagement
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07.06.1984
1
30.10.1986
1
Advertising effects
1
Advertising media
1
Anlageverhalten
1
Arbeitsteilung
1
Automotive industry
1
Automotive market
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Baugleichheit
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Bauwirtschaft
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16
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Bibliography included
Collection of articles of several authors
Reprint
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188
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188
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25
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25
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15
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5
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English
15
German
7
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Benkenstein, Martin
Hansen, Ursula
Hewer, Paul
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Swait, Joffre
Sheth, Jagdish N.
42
Belk, Russell W.
22
Holbrook, Morris B.
9
Jacoby, Jacob
9
Keller, Kevin Lane
8
Kroeber-Riel, Werner
8
Bettman, James R.
7
Gröppel-Klein, Andrea
6
Herrmann, Andreas
6
Hill, Ronald Paul
6
Schmitt, Bernd
6
Bauer, Hans H.
5
Fitchett, James
5
Foxall, Gordon R.
5
Muthu, Subramanian Senthilkannan
5
Piacentini, Maria
5
Reisch, Lucia A.
5
Warde, Alan
5
Aaker, Jennifer
4
Bala, Christian
4
Diller, Hermann
4
Elliott, Richard
4
Herr, Paul M.
4
Hippner, Hajo
4
Kardes, Frank R.
4
Kassarjian, Harold H.
4
Kaufmann, Hans Rüdiger
4
Malhotra, Naresh K.
4
Martínez-López, Francisco J.
4
Mick, David Glen
4
Park, C. Whan
4
Schuldzinski, Wolfgang
4
Sherry, John F.
4
Spiller, Achim
4
Tadajewski, Mark
4
Thompson, Craig J.
4
Thøgersen, John
4
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Gottfried Wilhelm Leibniz Universität Hannover
1
Marketing-Kontaktseminar <2, 1984, Hannover>
1
Stiftung Verbraucherinstitut
1
Universität Hannover / Abteilung Markt und Konsum
1
Universität Rostock / Institut für Marketing & Innovationsmanagement
1
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SAGE library in marketing
5
Journal of business research : JBR
4
Cross-cultural and critical perspectives on brands
2
Brand management ; Vol. 1
1
Campus Forschung
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Schwerpunktreihe Marketing und Verbraucherarbeit
1
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ECONIS (ZBW)
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1
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
2
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
3
Verbraucher- und umweltorientiertes Marketing : Spurensuche einer dialogischen Marketingethik
Hansen, Ursula
(
ed.
)
-
1995
Persistent link: https://www.econbiz.de/10000548007
Saved in:
4
Marketing & Konsum : Theorie und Praxis von der Industrialisierung bis ins 21. Jahrhundert
Hansen, Ursula
;
Bode, Matthias
-
1999
Persistent link: https://www.econbiz.de/10000677514
Saved in:
5
Baugleiche Produkte aus Konsumentensicht : Auswirkungen auf die Dachmarken
Smoczok, Michael
-
1999
Persistent link: https://www.econbiz.de/10001352263
Saved in:
6
Konsumentenzufriedenheit und unternehmerische Beschwerdepolitik : Vorträge u. Materialien zum Marketing-Kontaktseminar, 7. u. 8. Juni, Hannover ...
Hansen, Ursula
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10000734203
Saved in:
7
New directions in consumer research
Hewer, Paul
(
ed.
);
Hamilton, Kathy
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011378926
Saved in:
8
Practices
Hewer, Paul
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011378929
Saved in:
9
Sharing
Hewer, Paul
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011378931
Saved in:
10
Politics
Hewer, Paul
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011378935
Saved in:
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