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~person:"Benkenstein, Martin"
~person:"Hansen, Ursula"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Martínez-López, Francisco J."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~source:"econis"
~subject:"Economics of information"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Bibliography included"
~type_genre:"Collection of articles of several authors"
~type_genre:"Konferenzbeitrag"
~type_genre:"Reprint"
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Economics of information
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
26
Brand management
9
Markenführung
9
Brand
7
Markenartikel
7
Welt
7
World
7
Deutschland
5
Einzelhandel
5
Germany
5
Retail trade
5
Theorie
5
Theory
5
Brand image
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Advertising effects
3
Comparison
3
Handelsmarke
3
International marketing
3
Internationales Marketing
3
Kaufentscheidung
3
Luxury goods
3
Luxusgüter
3
Marketing
3
Store brand
3
Vergleich
3
Werbewirkung
3
Assortment
2
Beziehungsmarketing
2
Branchenentwicklung
2
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2
Cultural identity
2
Economic culture
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Fashion
2
Gesellschaft
2
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Book / Working Paper
17
Article
11
Type of publication (narrower categories)
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Bibliography included
Collection of articles of several authors
Konferenzbeitrag
Reprint
Article in journal
276
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276
Aufsatz im Buch
31
Book section
31
Sammelwerk
16
Konferenzschrift
12
Graue Literatur
5
Non-commercial literature
5
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4
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1
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Language
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English
21
German
7
Author
All
Benkenstein, Martin
Hansen, Ursula
Laroche, Michel
Loureiro, Sandra Maria Correia
Martínez-López, Francisco J.
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Sheth, Jagdish N.
42
Belk, Russell W.
22
Holbrook, Morris B.
9
Jacoby, Jacob
9
Keller, Kevin Lane
8
Kroeber-Riel, Werner
8
Bettman, James R.
7
Gröppel-Klein, Andrea
7
Herrmann, Andreas
6
Hill, Ronald Paul
6
Schmitt, Bernd
6
Bauer, Hans H.
5
Fitchett, James
5
Foxall, Gordon R.
5
Gázquez-Abad, Juan Carlos
5
Hewer, Paul
5
Indrawati
5
Kardes, Frank R.
5
Muthu, Subramanian Senthilkannan
5
Piacentini, Maria
5
Reisch, Lucia A.
5
Spiller, Achim
5
Warde, Alan
5
Aaker, Jennifer
4
Aiello, Gaetano
4
Bala, Christian
4
Diller, Hermann
4
Elliott, Richard
4
Herr, Paul M.
4
Hippner, Hajo
4
Kassarjian, Harold H.
4
Kaufmann, Hans Rüdiger
4
Malhotra, Naresh K.
4
Mick, David Glen
4
Park, C. Whan
4
Schuldzinski, Wolfgang
4
Sherry, John F.
4
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Institution
All
Gottfried Wilhelm Leibniz Universität Hannover
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
Marketing-Kontaktseminar <2, 1984, Hannover>
1
Stiftung Verbraucherinstitut
1
Universität Hannover / Abteilung Markt und Konsum
1
Universität Rostock / Institut für Marketing & Innovationsmanagement
1
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Journal of business research : JBR
4
Cross-cultural and critical perspectives on brands
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Brand management ; Vol. 1
1
Brand management ; Vol. 4
1
Campus Forschung
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
1
International journal of business environment : IJBE
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Schwerpunktreihe Marketing und Verbraucherarbeit
1
Springer Proceedings in Business and Economics
1
Springer proceedings in business and economics
1
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Source
All
ECONIS (ZBW)
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1
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
2
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
3
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
4
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
5
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
6
Special section articles on National
Brand
& Private Label Marketing International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
-
International Conference on National Brand & Private …
-
2017
Persistent link: https://www.econbiz.de/10011629463
Saved in:
7
Verbraucher- und umweltorientiertes Marketing : Spurensuche einer dialogischen Marketingethik
Hansen, Ursula
(
ed.
)
-
1995
Persistent link: https://www.econbiz.de/10000548007
Saved in:
8
Marketing & Konsum : Theorie und Praxis von der Industrialisierung bis ins 21. Jahrhundert
Hansen, Ursula
;
Bode, Matthias
-
1999
Persistent link: https://www.econbiz.de/10000677514
Saved in:
9
Baugleiche Produkte aus Konsumentensicht : Auswirkungen auf die Dachmarken
Smoczok, Michael
-
1999
Persistent link: https://www.econbiz.de/10001352263
Saved in:
10
Konsumentenzufriedenheit und unternehmerische Beschwerdepolitik : Vorträge u. Materialien zum Marketing-Kontaktseminar, 7. u. 8. Juni, Hannover ...
Hansen, Ursula
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10000734203
Saved in:
1
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