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Luxury fashion branding
Phau, Ian (contributor) - 2013
Persistent link: https://www.econbiz.de/10010384454
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Luxury fashion branding ; Pt. 1
Phau, Ian (contributor) - 2013
Persistent link: https://www.econbiz.de/10010198012
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Brands as signals : a cross-country validation study
Erdem, Tülin; Swait, Joffre; Valenzuela, Ana - 2009
Persistent link: https://www.econbiz.de/10003785269
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Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J. (ed.); Brown, James (ed.);  … - International Conference on National Brand & Private … - 2017
Persistent link: https://www.econbiz.de/10011629463
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Promoting brand relationships
Loureiro, Sandra Maria Correia (ed.) - 2019
Persistent link: https://www.econbiz.de/10012179149
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Herausforderungen der Wiedervereinigung : die betriebswirtschaftliche Perspektive ; Dokumentation einer Vortragsreihe
Benkenstein, Martin (contributor) - 1994
Persistent link: https://www.econbiz.de/10000896797
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Marketing & Konsum : Theorie und Praxis von der Industrialisierung bis ins 21. Jahrhundert
Hansen, Ursula; Bode, Matthias - 1999
Persistent link: https://www.econbiz.de/10000677514
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Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian; Prendergast, Gerard P. - 2010
Persistent link: https://www.econbiz.de/10003922855
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Berands as signals : a cross-country validation study
Erdem, Tülin; Swait, Joffre; Valenzuela, Ana - 2010
Persistent link: https://www.econbiz.de/10003924145