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~person:"Benkenstein, Martin"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Swait, Joffre"
~source:"econis"
~subject:"Economics of information"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Bibliography included"
~type_genre:"Reprint"
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Economics of information
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10
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4
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Benkenstein, Martin
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Swait, Joffre
Kroeber-Riel, Werner
8
Keller, Kevin Lane
7
Gröppel-Klein, Andrea
6
Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
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Hill, Ronald Paul
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4
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Malhotra, Naresh K.
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Ozanne, Julie L.
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Rangel, Antonio
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3
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2
Batra, Rajeev
2
Belk, Russell W.
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Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
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2
Brown, Tom
2
Böcker, Franz
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Universität Rostock / Institut für Marketing & Innovationsmanagement
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Brand management ; Vol. 1
3
Cross-cultural and critical perspectives on brands
2
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
1
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ECONIS (ZBW)
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1
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
2
Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
3
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
4
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
5
Berands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003924145
Saved in:
6
Language and
brand
attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
7
Product-category dynamics and corporate identity in
brand
extensions : a comparison of Hong Kong and US consumers
Han, Jin K.
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924419
Saved in:
8
Stated choice methods : analysis and application
Louviere, Jordan J.
;
Hensher, David A.
;
Swait, Joffre D.
-
2000
-
1. publ.
Persistent link: https://www.econbiz.de/10001484120
Saved in:
9
Baugleiche Produkte aus Konsumentensicht : Auswirkungen auf die Dachmarken
Smoczok, Michael
-
1999
Persistent link: https://www.econbiz.de/10001352263
Saved in:
10
Die Beurteilung der Fertigungstiefe aus Konsumentensicht : Erklärungsansätze, empirische Validierung und Implikationen am Beispiel der Automobil-Industrie; Abschlußbericht zum DFG-...
Benkenstein, Martin
-
1995
Persistent link: https://www.econbiz.de/10014273035
Saved in:
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