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~person:"Benkenstein, Martin"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~source:"econis"
~subject:"China"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Bibliography included"
~type_genre:"Graue Literatur"
~type_genre:"Reprint"
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China
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Consumer behaviour
9
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Benkenstein, Martin
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Bauer, Hans H.
36
Janssen, Maarten C. W.
36
Rock, Bram de
34
Cherchye, Laurens
32
Huber, Frank
28
Moraga-González, José Luis
26
Sutter, Matthias
25
Vermeulen, Frederic
25
Stavins, Joanna
20
Dräger, Lena
19
Kerschbamer, Rudolf
19
Shy, Oz
18
Wiedmann, Klaus-Peter
18
Zhou, Jidong
18
Blundell, Richard W.
17
Inderst, Roman
17
Jonker, Nicole
17
Vandenbussche, Hylke
17
Chandon, Pierre
16
Falk, Armin
16
Seiler, Stephan
16
Wertenbroch, Klaus
16
Courty, Pascal
15
Franses, Philip Hans
15
Helm, Roland
15
Schuh, Scott
15
Spiller, Achim
15
Warlop, Luk
15
Wildenbeest, Matthijs R.
15
Armstrong, Mark
14
Cruijsen, Carin van der
14
Eliaz, Kfir
14
Friedrichsen, Jana
14
Griffith, Rachel
14
Jappelli, Tullio
14
Karlan, Dean
14
Karle, Heiko
14
Netessine, Serguei
14
Nevo, Aviv
14
Peitz, Martin
14
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1
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Cross-cultural and critical perspectives on brands
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Brand management ; Vol. 1
1
Brand management ; Vol. 4
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
1
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ECONIS (ZBW)
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1
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
2
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
3
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
4
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
5
Berands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003924145
Saved in:
6
Stated choice methods : analysis and application
Louviere, Jordan J.
;
Hensher, David A.
;
Swait, Joffre D.
-
2000
-
1. publ.
Persistent link: https://www.econbiz.de/10001484120
Saved in:
7
Baugleiche Produkte aus Konsumentensicht : Auswirkungen auf die Dachmarken
Smoczok, Michael
-
1999
Persistent link: https://www.econbiz.de/10001352263
Saved in:
8
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
9
Die Beurteilung der Fertigungstiefe aus Konsumentensicht : Erklärungsansätze, empirische Validierung und Implikationen am Beispiel der Automobil-Industrie; Abschlußbericht zum DFG-...
Benkenstein, Martin
-
1995
Persistent link: https://www.econbiz.de/10014273035
Saved in:
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