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~person:"Benkenstein, Martin"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~source:"econis"
~subject:"Economics of information"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Bibliography included"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
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Economics of information
Konsumentenverhalten
Marktforschung
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Consumer behaviour
31
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8
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8
Brand
7
Markenartikel
7
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Benkenstein, Martin
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Sheth, Jagdish N.
43
Belk, Russell W.
36
Gröppel-Klein, Andrea
23
Bauer, Hans H.
17
Weinberg, Peter
17
Spiller, Achim
15
Bettman, James R.
13
Herrmann, Andreas
13
Choi, Tsan-Ming
12
Diehl, Sandra
12
Foxall, Gordon R.
12
Grunert, Klaus G.
12
Diller, Hermann
11
Henninger, Claudia E.
11
Hill, Ronald Paul
11
Holbrook, Morris B.
11
Kenning, Peter
11
Schmitt, Bernd
11
Wiedmann, Klaus-Peter
11
Bagozzi, Richard P.
10
Hansen, Ursula
10
Scherhorn, Gerhard
10
Terlutter, Ralf
10
Bruhn, Manfred
9
Enneking, Ulrich
9
Fournier, Susan
9
Jacoby, Jacob
9
Kardes, Frank R.
9
Keller, Kevin Lane
9
Reisch, Lucia A.
9
Schröder, Hendrik
9
Silberer, Günter
9
Smyczek, Sławomir
9
Arnould, Eric J.
8
Esch, Franz-Rudolf
8
Kirchgeorg, Manfred
8
Kroeber-Riel, Werner
8
Martínez-López, Francisco J.
8
Mick, David Glen
8
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2
Journal of fashion marketing and management
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2
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 1
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Customer Experience : Forum Dienstleistungsmanagement
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
E-business : state of the art of ICT based challenges and solutions
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
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1
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
2
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
3
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
4
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
5
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
6
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
7
Markierungsvorteile durch die Gestaltung von Wertkettensystemen : käuferverhaltenstheoretische Grundlagen und empirische Befunde zum Kompetenzgefälle zwischen Hersteller und Zulief...
Benkenstein, Martin
- In:
Marktorientierte Unternehmensführung : Reflexionen - …
,
(pp. 423-436)
.
1997
Persistent link: https://www.econbiz.de/10001296698
Saved in:
8
Baugleiche Produkte aus Konsumentensicht : Auswirkungen auf die Dachmarken
Smoczok, Michael
-
1999
Persistent link: https://www.econbiz.de/10001352263
Saved in:
9
Consumption, anti-consumption, and consumption communities : the football clubs and its fans
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
Handbook of research on consumerism in business and …
,
(pp. 510-536)
.
2014
Persistent link: https://www.econbiz.de/10010354595
Saved in:
10
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
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