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The plurality of co-existing business models : investigating the complexity of value drivers

Benson-Rea, Maureen; Brodie, Roderick J.; Sima, Herbert - In: Industrial marketing management : the international … 42 (2013) 5, pp. 717-729

Persistent link: https://www.econbiz.de/10010211339

Country of origin branding : an integrative perspective

Brodie, Roderick J.; Benson-Rea, Maureen - In: The journal of product & brand management 25 (2016) 4, pp. 322-336

Persistent link: https://www.econbiz.de/10011607017

Branding as a dynamic capability : strategic advantage from integrating meanings with identification

Brodie, Roderick J.; Benson-Rea, Maureen; Medlin, … - In: Marketing theory 17 (2017) 2, pp. 183-199

Persistent link: https://www.econbiz.de/10011771406

The plurality of co-existing business models: Investigating the complexity of value drivers

Benson-Rea, Maureen; Brodie, Roderick J.; Sima, Herbert - In: Industrial marketing management : the international … 42 (2013) 5, pp. 717-729

Persistent link: https://www.econbiz.de/10010175134

Country of origin branding: an integrative perspective

Brodie, Roderick J.; Benson-Rea, Maureen - In: Journal of Product & Brand Management 25 (2016) 4, pp. 322-336

Purpose A new conceptualization of the process of country of origin (COO) branding based on fresh theoretical foundations is developed. This paper aims to provide a strategic perspective that integrates extant views of COO branding, based on identity and image, with a relational perspective...

Persistent link: https://www.econbiz.de/10014896888