Previous research has considered extensively the causes and effects of market entry order and timing. It has neglected, however, the timeliness of such entry mdash; the degree to which a firm delivered a new product on the date it had set for its release. In this article, we begin to fill the...

Previous research has considered how exploratory market learning processes moderate market and technological uncertainty in radical product development. Scholars argue that new product development (NPD) teams may increase the chances of success of radically new projects by acquiring,...