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Store equity and behavioral intentions : the moderating role of the retailer's technology
Gil Saura, Irene; Ruiz Molina, M. Eugenia; Berenguer … - In: The journal of product & brand management 25 (2016) 7, pp. 642-650
Persistent link: https://www.econbiz.de/10011616249
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The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar; Berenguer Contrí, Gloria; … - In: Tourism management : research, policies, practice 75 (2019), pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
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The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene; Ruiz-Molina, M. Eugenia; Berenguer … - In: Journal of relationship marketing : innovations and … 19 (2020) 4, pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
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Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis; Serra Cantallops, Antoni; … - In: Journal of hospitality marketing & management 32 (2023) 2, pp. 242-263
Persistent link: https://www.econbiz.de/10013545839