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Shattering the Myth of Costless Price Changes: Emerging Perspectives on Dynamic Pricing
Bergen, Mark; Dutta, Shantanu; Levy, Daniel; Ritson, Mark; … - Department of Economics, Bar Ilan University - 2003
In this paper we argue that pricing is all about price changes, and that the costs of price changes are often … future pricing processes, and an understanding of the role that supply chains play in price change strategy. The framework … processes should be invested in to improve pricing effectiveness in the future. …
Persistent link: https://www.econbiz.de/10010615354
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Pricing Better
Ray, Sourav; Wang, Li; Levy, Daniel; Bergen, Mark - 2019
field experiment, we assess such impact of ESL by studying how it shapes retail pricing practices and outcomes. Our general … role in pricing. To the best of our knowledge, ours is the first study to explore and quantify how ESL interacts with … retail strategy to affect retail pricing practices and retail outcomes. …
Persistent link: https://www.econbiz.de/10012052133
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Pricing better
Ray, Sourav; Wang, Li; Levy, Daniel; Bergen, Mark - 2019
field experiment, we assess such impact of ESL by studying how it shapes retail pricing practices and outcomes. Our general … role in pricing. To the best of our knowledge, ours is the first study to explore and quantify how ESL interacts with … retail strategy to affect retail pricing practices and retail outcomes. …
Persistent link: https://www.econbiz.de/10012387264
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Shattering the Myth of Costless Price Changes: Emerging Perspectives on Dynamic Pricing
Bergen, Mark; Dutta, Shantanu; Levy, Daniel; Ritson, Mark; … - 2003
In this paper we argue that pricing is all about price changes, and that the costs of price changes are often … future pricing processes, and an understanding of the role that supply chains play in price change strategy. The framework … processes should be invested in to improve pricing effectiveness in the future. …
Persistent link: https://www.econbiz.de/10013204739
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3 Lessons from Hyperinflationary Periods
Bergen, Mark; Bergen, Thomas; Levy, Daniel; Semenov, Rose - In: Harvard Business Review (2022) Forthcoming
Inflation is painful, for firms, customers, employees, and society. But careful study of periods of hyperinflation point to ways that firms can adapt. In particular, companies need to think about how to change prices regularly and cheaply — because constant price changes can ultimately be...
Persistent link: https://www.econbiz.de/10013457198
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3 lessons from hyperinflationary periods
Bergen, Mark; Bergen, Thomas; Levy, Daniel C.; Semenov, Rose - 2022
Inflation is painful, for firms, customers, employees, and society. But careful study of periods of hyperinflation point to ways that firms can adapt. In particular, companies need to think about how to change prices regularly and cheaply - because constant price changes can ultimately be very,...
Persistent link: https://www.econbiz.de/10014388407
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The Three Capitals of Pricing – Human, Systems and Social Capital
Ritson, Mark; Zbaracki, Mark; Dutta, Shantanu; Levy, Daniel - EconWPA - 2005
” in their pricing processes. This builds on some of the recent economic work on the costs of price adjustment. To do this … enhance the effectiveness of the pricing processes within their firms. We discovered at least three distinct types of … investments that managers at these firms made to price more effectively, which we term as the three capitals of pricing - human …
Persistent link: https://www.econbiz.de/10005076823
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Pricing as a Strategic Capability
Dutta, Shantanu; Bergen, Mark; Levy, Daniel; Ritson, Mark; … - In: MIT Sloan Management Review 43 (2002) 3 (April 15, 2002), pp. 61-66
Companies that know how to set the right prices for their products and services understand that pricing isn’t simply a …
Persistent link: https://www.econbiz.de/10012120363
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Shattering the Myth of Costless Price Changes
Bergen, Mark; Ritson, Mark; Dutta, Shantanu; Levy, Daniel; … - In: European Management Journal 21 (2003) 6, pp. 663-669
Despite its centrality to the topic, very little attention has been paid to the topic of price changes. Indeed, for the most part, organisations operate under the myth of costless price changes. This article broadens the definition of the costs of changing price and then presents strategic...
Persistent link: https://www.econbiz.de/10012140591
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Pricing better
Ray, Sourav; Wang, Li; Levy, Daniel C.; Bergen, Mark - 2019
field experiment, we assess such impact of ESL by studying how it shapes retail pricing practices and outcomes. Our general … role in pricing. To the best of our knowledge, ours is the first study to explore and quantify how ESL interacts with … retail strategy to affect retail pricing practices and retail outcomes. …
Persistent link: https://www.econbiz.de/10012060927