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Bernath, Ratna
De Chernatony, Leslie
87
Chernatony, Leslie de
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Buil, Isabel
45
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de Chernatony, Leslie
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International marketing ; Vol. 2
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International marketing review
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ECONIS (ZBW)
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Developing pan-European brands in the single European market
De Chernatony, Leslie
;
Bernath, Ratna
-
1992
Persistent link: https://www.econbiz.de/10000140409
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2
International branding : demand- or supply-driven opportunity?
De Chernatony, Leslie
;
Halliburton, Chris
;
Bernath, Ratna
-
2008
Persistent link: https://www.econbiz.de/10003656219
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3
International branding: Demand- or supply-driven opportunity?
Chernatony, Leslie de
;
Halliburton, Chris
;
Bernath, Ratna
- In:
International marketing review
12
(
1995
)
2
,
pp. 9-21
Persistent link: https://www.econbiz.de/10006330929
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