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Internet crisis potential : the importance of a strategic approach to marketing communications
Conway, Tony
;
Ward, Mike
;
Lewis, Gerard
;
Bernhardt, Anke
- In:
Journal of marketing communications
13
(
2007
)
3
,
pp. 213-228
Persistent link: https://www.econbiz.de/10003543508
Saved in:
2
Internet Crisis Potential: The Importance of a Strategic Approach to Marketing Communications
Conway, Tony
;
Ward, Mike
;
Lewis, Gerard
;
Bernhardt, Anke
- In:
Journal of marketing communications
13
(
2007
)
3
,
pp. 213-228
Persistent link: https://www.econbiz.de/10008125410
Saved in:
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