//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Berthon, Jean-Paul"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
CGIP : Managing Consumer Gener...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand image
1
Corporate culture
1
Corruption
1
Disclosure
1
Duplicity
1
E-commerce
1
Electronic Commerce
1
Ethics
1
Global sourcing
1
Internationale Beschaffung
1
Korruption
1
Lieferantenmanagement
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markenimage
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Secrets
1
Stealth marketing
1
Supplier relationship management
1
Undercover marketing
1
Unternehmenskultur
1
Welt
1
World
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Undetermined
5
Author
All
Berthon, Jean-Paul
Pitt, Leyland F.
173
Pitt, Leyland
151
Berthon, Pierre R.
108
McCarthy, Ian P.
74
Kietzmann, Jan
65
Berthon, Pierre
64
Caruana, Albert
26
Parent, Michael
25
Plangger, Kirk
23
Campbell, Colin
20
Watson, Richard T.
19
Nel, Deon
18
Robson, Karen
17
Ewing, Michael
14
Campbell, Colin L.
11
Hannah, David
11
Kietzmann, Jan H.
11
Mills, Adam J.
11
Chan, Anthony
9
Park, Andrew
9
Robertson, Jeandri
9
Watson, Richard
9
Paschen, Jeannette
8
Reyneke, Mignon
8
Salehi-Sangari, Esmail
8
Treen, Emily
8
Boon, Edward
7
Chakrabarti, Ronika
7
Ferreira, Caitlin
7
Gordon, Brian R.
7
Halvorson, Wade
7
Morris, Michael H.
7
Pitt, Christine
7
Sands, Sean
7
Vella, Joseph
7
Botha, Elsamari
6
DesAutels, Philip
6
Ferguson, Sarah Lord
6
Lee, Linda W.
6
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
3
Business horizons
2
Business Horizons
1
California management review
1
Journal of advertising research
1
Journal of business research : JBR
1
Marketing intelligence & planning
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
OLC EcoSci
4
RePEc
1
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
E-relationships for e-readiness : culture and corruption in international e-B2B
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Berthon, Jean-Paul
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10003650451
Saved in:
2
Aesthetics and ephemerality : observing and preserving the luxury brand
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
California management review
52
(
2009/10
)
1
,
pp. 45-66
Persistent link: https://www.econbiz.de/10003960192
Saved in:
3
Brand worlds : from articulation to integration
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Chakrabarti, Ronika
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 182-194
Persistent link: https://www.econbiz.de/10009126979
Saved in:
4
Do camels dream of electric fish? : reflections on animal dreams
Berthon, Jean-Paul
;
Berthon, Pierre R.
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 422-423
Persistent link: https://www.econbiz.de/10003709342
Saved in:
5
Keeping up with The Joneses : stealth, secrets, and duplicity in marketing relationships
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Hughes, Mine Üçok
; …
- In:
Business horizons
58
(
2015
)
6
,
pp. 591-598
Persistent link: https://www.econbiz.de/10011392824
Saved in:
6
Changing channels: The impact of the internet on distribution strategy
Pitt, Leyland
;
Berthon, Pierre
;
Berthon, Jean-Paul
- In:
Business Horizons
42
(
1999
)
2
,
pp. 19-28
Persistent link: https://www.econbiz.de/10005354654
Saved in:
7
Changing Channels: The Impact of the Internet on Distribution Strategy - The new electronic medium is ravaging traditional distribution philosophy, rendering many conventional inte...
Pitt, Leyland
;
Berthon, Pierre
;
Berthon, Jean-Paul
- In:
Business horizons
42
(
1999
)
2
,
pp. 19-28
Persistent link: https://www.econbiz.de/10006194500
Saved in:
8
e-Relationships for e-Readiness: Culture and corruption in international e-B2B
Berthon, Pierre
;
Pitt, Leyland
;
Berthon, Jean-Paul
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10007893876
Saved in:
9
The "ICON" archetype: Its influence on customer orientation and innovation in South African firms
Pitt, Leyland
;
Salehi-Sangari, Esmail
;
Berthon, Jean-Paul
; …
- In:
Marketing intelligence & planning
25
(
2007
)
2
,
pp. 157-174
Persistent link: https://www.econbiz.de/10007612010
Saved in:
10
e-Relationships for e-Readiness: Culture and corruption in international e-B2B
Berthon, Pierre
;
Pitt, Leyland
;
Berthon, Jean-Paul
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 83-92
Persistent link: https://www.econbiz.de/10008880092
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->