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The Internet and the birth of real consumer power
Pitt, Leyland F.; Berthon, Pierre R.; Watson, Richard T.; … - In: Business Horizons 45 (2002) 4, pp. 7-14
Persistent link: https://www.econbiz.de/10005354894
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E-Commerce, Web 2.0 and entrepreneurship : opportunities in the u-space
Pitt, Leyland F.; Watson, Richard T.; Berthon, Pierre R.; … - In: International review of entrepreneurship : IRE 7 (2009) 1/4, pp. 7-22
Persistent link: https://www.econbiz.de/10003983334
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From instrumentality to emergence in information systems
Watson, Richard T.; Berthon, Pierre R.; Pitt, Leyland F. - In: The Oxford handbook of management information systems : …, (pp. 672-682). 2011
Persistent link: https://www.econbiz.de/10009268614
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Open to all : a postmodern perspective on product development and brands in an open source environment
Pitt, Leyland F.; Berthon, Pierre R.; Watson, Richard T.; … - In: International journal of technology marketing : IJTMkt 2 (2007) 4, pp. 316-330
Persistent link: https://www.econbiz.de/10003617646
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Open to all: a postmodern perspective on product development and brands in an open-source environment
Pitt, Leyland F.; Berthon, Pierre R.; Watson, Richard T.; … - In: International journal of technology marketing : IJTMkt 2 (2007) 4, pp. 316-330
Persistent link: https://www.econbiz.de/10008270773
Cover Image
The Internet and the birth of real consumer power
Pitt, Leyland F.; Berthon, Pierre R.; Watson, Richard T.; … - In: Business horizons 45 (2002) 4, pp. 7-14
Persistent link: https://www.econbiz.de/10006174457