Purpose: The purpose of this paper is to propose a model which structures and links different types of efficient consumer response (ECR) measures; it does so by considering the use of both quantitative or ‘hard’ and qualitative or ‘soft’ measures in ECR, emphasizing the importance and...

Intro -- Retailing in a SCM-Perspective -- Table of Contents -- 1. Introduction -- 2. Retailing in the context of IT and distribution -- Distribution, marketing channels and retailing -- Technology and Information technology -- Consequences of IT for managing retail distribution -- Applying IT...