Corporate social responsibility is commonly viewed solely as a tool for enhancing company reputations and engendering goodwill among customers. In contrast, this research shows that the impact of corporate social responsibility can extend beyond public relations and customer goodwill to...

Prior research has argued that consumers believe that sustainable products tend to under perform those made using traditional methods—a phenomenon referred to as “sustainability liability.” Despite the conceptual justification and early evidence in support of this argument, extant research...

Prior research has suggested that consumers believe that products made using sustainable, envi-ronmentally friendly technologies are likely to underperform those made using traditional methods. We question the robustness of this assumption and identify scenarios in which sustainability is likely...