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Strategies for high market-share companies
Bloom, Paul N.; Kotler, Philip - In: Sunrise ... sunset : challenging the myth of industrial …, (pp. 501-514). 1985
Persistent link: https://www.econbiz.de/10001933002
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Strategies for high market-share companies
Bloom, Paul N.; Kotler, Philip - In: Harvard business review : HBR 53 (1975) 6, pp. 63-72
Persistent link: https://www.econbiz.de/10001933008
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The social and ethical side of marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503396
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Strategien für Unternehmen mit hohem Marktanteil
Bloom, Paul N.; Kotler, Philip - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1983) 3, pp. 74-82
Persistent link: https://www.econbiz.de/10003497643
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Marketing professional services
Kotler, Philip; Bloom, Paul N. - 1984
Persistent link: https://www.econbiz.de/10004584989
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Marketing per i professionisti
Kotler, Philip; Bloom, Paul N. - 1991
Persistent link: https://www.econbiz.de/10004568675
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Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits
Kotler, Philip; Hayes, Thomas J.; Bloom, Paul N. - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10004765253