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Is it time discard the audience concept?
Bogart, Leo - In: Journal of marketing 30 (1966) 1, pp. 47-54
Persistent link: https://www.econbiz.de/10001933211
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Strategy in advertising
Bogart, Leo - 1967
Persistent link: https://www.econbiz.de/10001933323
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What one little ad can do
Bogart, Leo; Tolley, B. Stuart; Orenstein, Frank - In: Journal of advertising research 10 (1970) 4, pp. 3-13
Persistent link: https://www.econbiz.de/10001933422