This study, to begin with, throws some light on Indian retail scenario, concept of visual merchandising and impulse buying and then attempts to explore the relationship between the factors of visual merchandising and consumers' demographics so as to analyze the impact of visual merchandising on...

Electronics, a high involvement product (HIP), consists of 8 per cent in organized retail industry in India. This category is growing at a rapid pace with many players entering into organized format of retail in this category. Recently many players have also entered into online marketing of...

Consumer literacy is a skill that combines literacy and numeracy abilities applied to shopping tasks. It influences consumers' success in making financially sound decisions. Failure to understand price promotion signage, a very common occurrence in modern retail, might result in confusion and...