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An Empirical Analysis of Determinants of Retailer Pricing Strategy

Shankar, Venkatesh; Bolton, Ruth N. - In: Marketing Science 23 (2004) 1, pp. 28-49

This paper empirically investigates the determinants of retailers' pricing decisions. It finds that competitor factors explain the most variance in retailer pricing strategy. Only in the cases of price-promotion coordination and relative brand price do category and chain factors explain much...

Persistent link: https://www.econbiz.de/10008788189

Dimensions and determinants of retailer pricing strategy and tactics

Shankar, Venkatesh; Bolton, Ruth N. - 1999

Persistent link: https://www.econbiz.de/10001412767

Recent trends and emerging practices in retailer pricing

Bolton, Ruth N.; Shankar, Venkatesh; Montoya, Detra Y. - In: Retailing in the 21st century : current and future trends, (pp. 301-318). 2010

Persistent link: https://www.econbiz.de/10003938763

An empirical analysis of determinants of retailer pricing strategy

Shankar, Venkatesh; Bolton, Ruth N. - 2009

Persistent link: https://www.econbiz.de/10003836581

Recent trends and emerging practices in retailer pricing

Bolton, Ruth N.; Shankar, Venkatesh; Montoya, Detra Y. - In: Retailing in the 21st century : current and future trends, (pp. 255-269). 2006

Persistent link: https://www.econbiz.de/10003146725

An empirically derived taxonomy of retailer pricing and promotion strategies

Bolton, Ruth N.; Shankar, Venkatesh - In: Journal of retailing 79 (2003) 4, pp. 213-224

Persistent link: https://www.econbiz.de/10006611831

An Empirical Analysis of Determinants of Retailer Pricing Strategy - This study shows the importance of competition in determining all aspects of a retailer's pricing strategy.

Shankar, Venkatesh; Bolton, Ruth N. - In: Marketing science : the marketing journal of the … 23 (2004) 1, pp. 28-49

Persistent link: https://www.econbiz.de/10006882478

Beyond EDLP and HiLo: a new customised approach to retail pricing

Bolton, Ruth N.; Montoya, Detra Y.; Shankar, Venkatesh - In: The European retail digest : the authoritative guide to … (2006-07) 49, pp. 7-10

Persistent link: https://www.econbiz.de/10007287130