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Hersteller- und Handelsmarketing.
Bormann, Ingrid; Hurth, Joachim - 2014
Persistent link: https://www.econbiz.de/10011836537
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Hersteller- und Handelsmarketing
Bormann, Ingrid; Hurth, Joachim - 2014
Persistent link: https://www.econbiz.de/10014006186
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Brand management : research, theory and practice
Heding, Tilde; Knudtzen, Charlotte F.; Bjerre, Mogens - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003697390
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Brand management : research, theory and practice
Heding, Tilde; Knudtzen, Charlotte F.; Bjerre, Mogens - 2016 - Second edition
Persistent link: https://www.econbiz.de/10013547321