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Affiliate-Marketing : Steuerung des Klickpfads im Rahmen einer Mehrkanalstrategie
Bormann, Patrick - 2019
Persistent link: https://www.econbiz.de/10011982757
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Analyzing the click path of affiliate-marketing campaigns : interacting effects of affiliates' design parameters with merchants' search-engine advertising
Olbrich, Rainer; Bormann, Patrick; Hundt, Michael - In: Journal of advertising research 59 (2019) 3, pp. 342-356
Persistent link: https://www.econbiz.de/10012118869
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The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer; Schultz, Carsten D.; Bormann, Patrick - In: International journal of internet marketing and … 13 (2019) 1, pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
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Controlling and evaluating affiliates - an exploratory research in the education sector
Olbrich, Rainer; Bormann, Patrick; Holsing, Christian - 2016
Persistent link: https://www.econbiz.de/10012156396
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Controlling and evaluating affiliates : an exploratory research in the education sector
Olbrich, Rainer; Bormann, Patrick; Holsing, Christian; … - 2016
Persistent link: https://www.econbiz.de/10012875444