Narrow search
Showing 1 - 10 of 16
Cover Image
User roles and contributions in innovation-contest communities
Füller, Johann; Hutter, Katja; Hautz, Julia; Matzler, Kurt - In: Journal of management information systems : JMIS 31 (2014/15) 1, pp. 273-307
Persistent link: https://www.econbiz.de/10010401638
Cover Image
Predicting new product success with prediction markets in online communities
Matzler, Kurt; Grabher, Christopher; Huber, Jürgen; … - In: R & D management 43 (2013) 5, pp. 420-432
Persistent link: https://www.econbiz.de/10010213437
Cover Image
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de; Jones, Janice - In: The journal of business & industrial marketing 38 (2023) 8, pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Cover Image
Machiavellianism or morality : which behavior pays off in online innovation contests?
Hutter, Katja; Füller, Johann; Hautz, Julia; Bilgram, … - In: Journal of management information systems : JMIS 32 (2015) 3, pp. 197-228
Persistent link: https://www.econbiz.de/10011435879
Cover Image
Social e-entrepreneurship and technological innovations : the role of online communities, mobile communication and social networks
Ratten, Vanessa - In: International journal of social entrepreneurship and … 2 (2013) 5, pp. 476-483
Persistent link: https://www.econbiz.de/10010376708
Cover Image
Social media, open innovation & HRM : implications for performance
Zubielqui, Graciela Corral de; Fryges, Helmut; Jones, Janice - In: Technological forecasting & social change : an … 144 (2019), pp. 334-347
Persistent link: https://www.econbiz.de/10012133936
Cover Image
Social contagion in new product trial and repeat
Iyengar, Radha; Van Den Bulte, Christophe; Lee, Jae Young - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Cover Image
Consumer empowerment through Internet-based co-creation
Füller, Johann; Mühlbacher, Hans; Matzler, Kurt; … - In: Journal of management information systems : JMIS 26 (2009/10) 3, pp. 71-102
Persistent link: https://www.econbiz.de/10003956621
Cover Image
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Cover Image
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 195-212
Persistent link: https://www.econbiz.de/10009006876