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Cross-cultural buyer behavior
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Bowen, C. Luke
Taylor, Charles Raymond
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Handbook of research on international advertising
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Corporate social responsibility : a look at Eastern nations
Taylor, Charles Raymond
;
Bowen, C. Luke
;
Ryu, Hoin
- In:
Handbook of research on marketing and corporate social …
,
(pp. 234-251)
.
2016
Persistent link: https://www.econbiz.de/10011438407
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Best practices for cross-cultural advertising research : are the rules being followed?
Taylor, Charles Raymond
;
Bowen, C. Luke
- In:
Handbook of research on international advertising
,
(pp. 3-19)
.
2012
Persistent link: https://www.econbiz.de/10009513233
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3
The state of methodological practice in international marketing research
Taylor, Charles Raymond
;
Bowen, C. Luke
;
Bang, Hae-kyong
- In:
Measurement and research methods in international marketing
,
(pp. 143-167)
.
2011
Persistent link: https://www.econbiz.de/10009377915
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