Narrow search
Showing 1 - 4 of 4
Cover Image
Marketing strategy : a decision-focused approach
Walker, Orville C.; Boyd, Harper W.; Mullins, John W.; … - 2003 - 4. ed
Persistent link: https://www.econbiz.de/10001661425
Cover Image
Marketing management : a strategic, decision-making approach
Mullins, John W.; Walker, Orville C.; Boyd, Harper W.; … - 2005 - 5. ed
Persistent link: https://www.econbiz.de/10001795505
Cover Image
Marketing management : a strategic decision-making approach
Mullins, John W.; Walker, Orville C. - 2008 - 6. ed.
Persistent link: https://www.econbiz.de/10003344579
Cover Image
Marketing management : a strategic decision-making approach
Mullins, John W. - 2008 - 6. ed., internat. stud. ed.
Persistent link: https://www.econbiz.de/10004874580