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Readings in sales management
Boyd, Harper W. - 1970
Persistent link: https://www.econbiz.de/10000332631
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Marketing research : text and cases
Boyd, Harper W.; Westfall, Ralph - 1964 - 1. print
Persistent link: https://www.econbiz.de/10000674717
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Marketing management and administrative action
Britt, Steuart Henderson; Boyd, Harper W. - 1978 - 4. ed
Persistent link: https://www.econbiz.de/10000049895
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Advertising management
Boyd, Harper W. (ed.); Newman, Joseph W. (contributor) - 1965
Persistent link: https://www.econbiz.de/10000056133
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Cases in marketing strategy
Boyd, Harper W.; Clewett, Richard M.; Westfall, Ralph - 1958
Persistent link: https://www.econbiz.de/10000650030
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Marketing management : a strategic decision-making approach
Mullins, John W.; Walker, Orville C. - 2008 - 6. ed.
Persistent link: https://www.econbiz.de/10003344579
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Making market research more effective by using the administrative process
Boyd, Harper W.; Britt, Steuart Henderson - 2009
Persistent link: https://www.econbiz.de/10003794543
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Channels of distribution for consumer goods in United Arab Republic
Boyd, Harper W.; Sherif, Ahmed Fouad; Sherbini, … - 1964 - [2. ed.]
Persistent link: https://www.econbiz.de/10003500151
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The importance of private labels in food retailing
Boyd, Harper W.; Frank, Ronald E. - In: Business horizons 9 (1966) 2, pp. 81-90
Persistent link: https://www.econbiz.de/10003500158
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Correlates of grocery product consumption rates
Frank, Ronald E.; Massy, William F.; Boyd, Harper W. - In: Journal of marketing research : JMR 4 (1967) 2, pp. 184-190
Persistent link: https://www.econbiz.de/10002209604