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Commentary on "Predicting customer value using clumpiness from RFM to RFMC"
Rao, Vithala R. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 213-215
Persistent link: https://www.econbiz.de/10010515910
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Empirically testable sources and implications of clumpiness
Zhang, Yao; Bradlow, Eric T.; Small, Dylan S. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
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Conjoint analysis: advanced methods
Green, Paul E.; Meyer, Robert J.; Rao, Vithala R.; … - 2017
Persistent link: https://www.econbiz.de/10011634286
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RESEARCH NOTES AND COMMUNICATIONS - A Hierarchical Bayes Model for Assortment Choice
Bradlow, Eric T.; Rao, Vithala R. - In: Journal of marketing research : JMR 37 (2000) 2, pp. 259-268
Persistent link: https://www.econbiz.de/10006662702