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Bradlow, Eric T.
Rao, Vithala R.
148
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112
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85
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Commentary on "Predicting customer value using clumpiness from RFM to RFMC"
Rao, Vithala R.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 213-215
Persistent link: https://www.econbiz.de/10010515910
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2
Empirically testable sources and implications of clumpiness
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
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3
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
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4
RESEARCH NOTES AND COMMUNICATIONS - A Hierarchical Bayes Model for Assortment Choice
Bradlow, Eric T.
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
37
(
2000
)
2
,
pp. 259-268
Persistent link: https://www.econbiz.de/10006662702
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