Narrow search
Showing 1 - 7 of 7
Cover Image
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško; Schmitt, Bernd; Zhang, Shi - In: Journal of business research : JBR 67 (2014) 11, pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
Cover Image
Experiential attributed and consumer judgments
Brakus, J. Joško; Schmitt, Bernd; Zhang, Shi - In: Handbook on brand and experience management, (pp. 174-187). 2008
Persistent link: https://www.econbiz.de/10003789004
Cover Image
The beach, the bikini, and the best buy : replies to Dunn and Weidman, and to Schmitt, Brakus, and Zarantonello
Gilovich, Thomas; Kumar, Amit; Jampol, Lily - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 179-184
Persistent link: https://www.econbiz.de/10010485525
Cover Image
From experiential psychology to consumer experience
Schmitt, Bernd; Brakus, J. Joško; Zarantonello, Lia - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 166-171
Persistent link: https://www.econbiz.de/10010485534
Cover Image
Brand experience : managerial applications of a new consumer psychology concept
Brakus, J. Joško; Schmitt, Bernd; Zarantonello, Lia - In: Cracking the code : leveraging consumer psychology to …, (pp. 159-180). 2012
Persistent link: https://www.econbiz.de/10009349524
Cover Image
Experiences and happiness : the role of gender
Brakus, J. Joško; Chen, Weifeng; Schmitt, Bernd; … - In: Psychology & marketing 39 (2022) 8, pp. 1646-1659
Persistent link: https://www.econbiz.de/10013280182
Cover Image
Consumption ideology
Schmitt, Bernd; Brakus, J. Joško; Biraglia, Alessandro - In: Journal of consumer research : JCR ; an … 49 (2022) 1, pp. 74-95
Persistent link: https://www.econbiz.de/10013253556