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~person:"Bravo, Rafael"
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Bravo, Rafael
De Chernatony, Leslie
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The journal of brand management : an international journal
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Journal of business economics and management
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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Managing brand identity : effects on the employees
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
Saved in:
2
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
3
Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom
Bravo, Rafael
;
De Chernatony, Leslie
;
Matute, Jorge
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 533-557
Persistent link: https://www.econbiz.de/10009782589
Saved in:
4
Projecting banks’ identities through corporate websites: A comparative analysis of Spain and the United Kingdom
Bravo, Rafael
;
de Chernatony, Leslie
;
Matute, Jorge
; …
- In:
The journal of brand management : an international journal
20
(
2013
)
7
,
pp. 533-557
Persistent link: https://www.econbiz.de/10010142773
Saved in:
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