Narrow search
Showing 1 - 3 of 3
Cover Image
Hotel restaurant co-branding - The impact of consumer evaluation on perceived risk, perceived value and intention to purchase
Ashton, Ann Suwaree; Scott, Noel; Breakey, Noreen - 2008
The purpose of this conceptual paper is to develop an understanding the role of consumer evaluation of hotel restaurant co-branding and consider how this impacts intention to purchase. Developed from the existing co-branding literature, a conceptual model of hotel-restaurant co-branding is...
Persistent link: https://www.econbiz.de/10009448498
Cover Image
Hotel restaurant dining: the relationship between perceived value and intention to purchase
Ashton, Ann Suwaree; Scott, Noel; Solnet, David; … - In: Tourism and hospitality research : the surrey quarterly … 10 (2010) 3, pp. 206-218
Persistent link: https://www.econbiz.de/10008654441
Cover Image
Yield applied to destination management : an inefficient analogy?
Scott, Noel; Breakey, Noreen - In: Tourism economics : the business and finance of tourism … 13 (2007) 3, pp. 441-452
Persistent link: https://www.econbiz.de/10003610728