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What are the benefits of unit pricing?
Monroe, Kent B.; LaPlaca, Peter J. - In: Journal of marketing 36 (1972) 3, pp. 16-22
Persistent link: https://www.econbiz.de/10002507739
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What do introduction sections tell us about the intent of scholarly work : a contribution on contributions
Nicholson, John D.; LaPlaca, Peter J.; Al-Abdin, Ahmed; … - In: Industrial marketing management : the international … 73 (2018), pp. 206-219
Persistent link: https://www.econbiz.de/10011904731
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Implementing interfunctionally-coordinated market orientation in industrial SMEs : lessons learned in commodity markets
Wang, Yong Jian; LaPlaca, Peter J.; Guo, Chiquan; Hao, … - In: Journal of managerial issues : JMI 29 (2017) 4, pp. 428-449
Persistent link: https://www.econbiz.de/10011771215
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Streamlining interfunctional coordination in industrial SMEs : insights from market-oriented managers
Wang, Yong Jian; LaPlaca, Peter J.; Zhu, Ying; Hao, Andy Wei - In: Journal of general management 42 (2016/2017) 3, pp. 31-40
Persistent link: https://www.econbiz.de/10011708503
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Letter from the editor
Laplaca, Peter J. - In: Industrial marketing management : the international … 33 (2004) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10006249910
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Special issue: Transactions, relationships, or both: Impact of customer strategies on firm performance
Laplaca, Peter J. - In: Industrial marketing management : the international … 32 (2003) 8, pp. 621-622
Persistent link: https://www.econbiz.de/10006251103
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Special issue: Multi-Channel Strategy in B2B Markets Vol 36 No 1 (January 2007)
Laplaca, Peter J. - In: Industrial marketing management : the international … 36 (2007) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10007392185
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Letter from the editor
Laplaca, Peter J. - In: Industrial marketing management : the international … 35 (2006) 6, pp. 649-651
Persistent link: https://www.econbiz.de/10007272584
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A history of the Journal of Business & Industrial Marketing
Laplaca, Peter J.; Johnston, Wesley J. - In: The journal of business & industrial marketing 21 (2006) 7, pp. 408-413
Persistent link: https://www.econbiz.de/10007295703
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Innovation and new product introductions in emerging markets: Strategic recommendations for the Indian market
Iyer, Gopalkrishnan R.; Laplaca, Peter J.; Sharma, Arun - In: Industrial marketing management : the international … 35 (2006) 3, pp. 373-382
Persistent link: https://www.econbiz.de/10006228381