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Successful product innovation : a collection of our best

Cooper, Robert G.; Edgett, Scott J. - 2009 - 1. print.

Persistent link: https://www.econbiz.de/10011733572

The impact of information technology on new product development performance

Mauerhoefer, Timo; Strese, Steffen; Brettel, Malte - In: The journal of product innovation management : an … 34 (2017) 6, pp. 719-738

Persistent link: https://www.econbiz.de/10011822690

Winning at new products : accelerating the process from idea to launch

Cooper, Robert G. - 2001 - 3. ed

Persistent link: https://www.econbiz.de/10001575234

Winning at new products : creating value through innovation

Cooper, Robert G. (contributor) - 2011 - 4. ed.

"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of...

Persistent link: https://www.econbiz.de/10013489882

Winning at new products : creating value through innovation

Cooper, Robert G. - 2017 - Fifth edition, revised and updated

Persistent link: https://www.econbiz.de/10013549655

How does CEO decision style influence firm performance? : the mediating role of speed and innovativeness in new product development

Kruse, Sebastian; Bendig, David; Brettel, Malte - In: Journal of management studies : JMS 60 (2023) 5, pp. 1205-1235

Persistent link: https://www.econbiz.de/10014307815

The adoption of AI in new product development : results of a multi-firm study in the US and Europe

Cooper, Robert G.; Brem, Alexander M. - In: Research-technology management : RTM 67 (2024) 3, pp. 44-53

Persistent link: https://www.econbiz.de/10014574267

The drivers of success in new-product development

Cooper, Robert G. - In: Industrial marketing management : the international … 76 (2019), pp. 36-47

Persistent link: https://www.econbiz.de/10011990716

Lead users and the organization

Lettl, Christopher - In: Managing innovation in a global and digital world : …, (pp. 111-119). 2020

Persistent link: https://www.econbiz.de/10012222453

Performance implications of cross-functional coopetition in new product development : the mediating role of organizational learning

Bendig, David; Enke, Susanne; Thieme, Niklas; Brettel, Malte - In: Industrial marketing management : the international … 73 (2018), pp. 137-153

Persistent link: https://www.econbiz.de/10011904699