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Private label shoppers between fast fashion trends and status symbolism : a customer characteristics investigation
Bockholdt, Katrin; Kemper, Jan; Brettel, Malte - In: Journal of retailing and consumer services 52 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012132194
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How do human attitudes and values predict online marketing responsiveness? : comparing consumer segmentation bases toward brand purchase and marketing response
Scheuffelen, Stefan C.; Kemper, Jan; Brettel, Malte - In: Journal of advertising research 59 (2019) 2, pp. 142-157
Persistent link: https://www.econbiz.de/10012109420
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How the personality of a brand impacts the perception of different dimensions of quality
Clemenz, Julian; Brettel, Malte; Moeller, Timo - In: The journal of brand management : an international journal 20 (2012/13) 1, pp. 52-64
Persistent link: https://www.econbiz.de/10009670174
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Pay now or pay later : a cross-cultural perspective on online payments
Deufel, Patrick; Kemper, Jan; Brettel, Malte - In: Journal of electronic commerce research : JECR 20 (2019) 3, pp. 141-154
Persistent link: https://www.econbiz.de/10012153953
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Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel - 2016
Persistent link: https://www.econbiz.de/10011686788
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Online advertising effectiveness : a cross-cultural comparison
Brettel, Malte; Spilker-Attig, Andrea Maria Renate - In: Journal of research in interactive marketing : … 4 (2010) 3, pp. 176-196
Persistent link: https://www.econbiz.de/10008656167