Private label shoppers between fast fashion trends and status symbolism : a customer characteristics investigation
Year of publication: |
2020
|
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Authors: | Bockholdt, Katrin ; Kemper, Jan ; Brettel, Malte |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 52.2020, p. 1-8
|
Subject: | Fashion industry | Private label | Store brands | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Mode | Fashion | Bekleidungsindustrie | Clothing industry | Textilhandel | Textile distribution | Markenartikel | Brand | Markenführung | Brand management |
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