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Readings in marketing information systems : a new era in marketing research
Smith, Samuel V.; Brien, Richard H.; Stafford, James E. - 1968
Persistent link: https://www.econbiz.de/10000340503
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Readings in marketing information systems : a new era in marketing research
Smith, Samuel V. (contributor);  … - 1968
Persistent link: https://www.econbiz.de/10004614838
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The myth of marketing in banking : Are bankers practicing what they preach?
Brien, Richard H.; Stafford, James E. - In: Business Horizons 10 (1967) 1, pp. 71-78
Persistent link: https://www.econbiz.de/10005354353
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Marketing information systems : a new dimension for marketing research
Brien, Richard H.; Stafford, James E. - In: Marketing management and the decision sciences: theory …, (pp. 491-500). 1971
Persistent link: https://www.econbiz.de/10001953745
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Marketing information systems : a new dimension for marketing research
Brien, Richard H.; Stafford, James E. - In: Journal of marketing 32 (1968) 3, pp. 19-23
Persistent link: https://www.econbiz.de/10001953765
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The myth of marketing in banking
Brien, Richard H.; Stafford, James E. - In: Business horizons 10 (1967) 1, pp. 71-78
Persistent link: https://www.econbiz.de/10001953768
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Marketing information systems : The state of the art
Brien, Richard H. - In: Combined proceedings (Spring Conference + Fall Conference) (1972), pp. 19-27
Persistent link: https://www.econbiz.de/10003502359
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The challenge to marketing dominance : Will social responsibility be recognized
Brien, Richard H.; Gelb, Betsy D.; Trammell, William D. - In: Business Horizons 15 (1972) 1, pp. 23-30
Persistent link: https://www.econbiz.de/10005326590
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The challenge to marketing dominance : will social responsibility be recognized?
Brien, Richard H.; Gelb, Betsy D.; Trammell, William D. - In: Business horizons 15 (1972) 1, pp. 23-30
Persistent link: https://www.econbiz.de/10001953743
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Producing marketing information
Brien, Richard H.; Brown, F. E.; Green, Paul E. - In: New essays in marketing theory, (pp. 41-150). 1971
Persistent link: https://www.econbiz.de/10001953761