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Brown, Brian P.
Milne, George R.
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
;
Assaf, …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
Saved in:
2
Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 269-294
Persistent link: https://www.econbiz.de/10010222782
Saved in:
3
Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal
;
Brown, Brian P.
;
Milne, George R.
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
Saved in:
4
The benefits of meeting buyer privacy expectations across information, time, and space dimensions
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 14-26
Persistent link: https://www.econbiz.de/10014334339
Saved in:
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